What SEO is and how it can help your business grow

The Definition
Search Engine Optimisation (SEO) is the process of increasing a site’s traffic and search engine ranking by means of content optimisation, gaining backlinks, fixing technical issues and more.
In brief
If a business has a website and the owner wants it to reach a larger scope of audience, they have to be able to get their site in front of as many customers, across as many keywords as possible. The main platform that people use to search for products and services is through a search engine. Anyone in need of an SEO specialist in Brisbane will start their quest by typing on Google the words, “SEO Brisbane”. However it is important to note that Google is not the only search engine – there is also Bing, Yahoo and Yandex to name a few. So, the business owner will need to implement some SEO strategy in order to rank their site higher in the search engine results page. In our case, we used a top Brisbane SEO agency who provides a Search Engine Optimisation service.

Types of SEO
The SEO process consists of two ways of increasing traffic.
• On-Page SEO
• Off-Page SEO
On-Page SEO
It is also known as On-Site SEO. This is the process of optimising the site’s title tags, URLs, internal links, and the content as a whole so that the site’s ranking is increased. It doesn’t need any contacts with the blogging or business community to perform an On-site SEO. It is the work done within our territory mainly focusing on increasing the quality of our website to help rank higher.
Off-Page SEO
On the contrary to On-Site SEO, this has nothing to do with the on-page elements of a site. As the name suggests, it involves increasing our site’s traffic by getting links and references from other quality sites which will naturally increase our traffic and ranking. Some of the Off-Page practices are blogger outreach or link building, site URL mentioned in another site, etc.